William Hill Bingo was the star performer in the William Hill group last year, delivering growth of 169%.
The bingo operation, which is grouped together with skill games for financial reporting purposes, saw explosive growth on the back of a TV advertising campaign and extensive advertising of William Hill Bingo in the group's betting shops.
Overall revenues from William Hill's online operations rose 13% in 2008, to £83.1 million. Poker disappointed with a 21% fall in revenues while sports betting increased by 6%.
Earlier this year William Hill entered into an agreement with Playtech which saw the two groups combine their online sites into one group under the leadership of William Hill online bingo chief executive Henry Birch. Playtech own 29% of the new group.
An interesting statement in the financial results says: “We also entered into a software agreement with Playtech for a minimum of five years, which will enable us to benefit from Playtech's improved poker and casino software.” The failure to mention use of Playtech's free bingo game software, which is widely regarded as one of the poorer products in the industry, suggests William Hill will stick with their current provider, Virtue Fusion, for the forseeable future.
At the same time William Hill informed the market they had reached new agreements with their banks to provide new funding of £838.5 million and would raise a further £350 million through a rights issue with shareholders entitled to subscribe on a one-for-one basis for new shares at 105 pence, a 57% discount to yesterday's closing price. Shares in WIlliam Hill edged up 3 pence to 250 pence in early trading.
News Sources:-
Posted by Debbie Archer on 27 February 2009
http://www.bingonews.com/2188/william-hill-bingo-up-169-percent-in-one-year/?lang=all
The bingo operation, which is grouped together with skill games for financial reporting purposes, saw explosive growth on the back of a TV advertising campaign and extensive advertising of William Hill Bingo in the group's betting shops.
Overall revenues from William Hill's online operations rose 13% in 2008, to £83.1 million. Poker disappointed with a 21% fall in revenues while sports betting increased by 6%.
Earlier this year William Hill entered into an agreement with Playtech which saw the two groups combine their online sites into one group under the leadership of William Hill online bingo chief executive Henry Birch. Playtech own 29% of the new group.
An interesting statement in the financial results says: “We also entered into a software agreement with Playtech for a minimum of five years, which will enable us to benefit from Playtech's improved poker and casino software.” The failure to mention use of Playtech's free bingo game software, which is widely regarded as one of the poorer products in the industry, suggests William Hill will stick with their current provider, Virtue Fusion, for the forseeable future.
At the same time William Hill informed the market they had reached new agreements with their banks to provide new funding of £838.5 million and would raise a further £350 million through a rights issue with shareholders entitled to subscribe on a one-for-one basis for new shares at 105 pence, a 57% discount to yesterday's closing price. Shares in WIlliam Hill edged up 3 pence to 250 pence in early trading.
News Sources:-
Posted by Debbie Archer on 27 February 2009
http://www.bingonews.com/2188/william-hill-bingo-up-169-percent-in-one-year/?lang=all